MC2U Malaysia - Appointed By Muslim Friendly Watch | Muslim Choice

Muslim Choice by Muslim Friendly Watch: New Standards for Ethical and Halal Shopping

In a world where ethical, environmental, and religious considerations heavily influence consumer decision-making, Muslim Choice by Muslim Friendly Watch (MFW) is the first certification program to promote Muslim consumption by addressing specific customer needs. This certification not only ensures that products and services. Adhere to Islamic principles but also guarantees that businesses operate ethically, are sustainable, and promote fair labor practices.

Muslim Choice reflects the growing demand for ethical consumption in the Muslim world, as more consumers seek products that are not only halal but conform to broader moral and ethical standards. In this article, we explore the importance of Muslim Choice, its certification standards, and its impact on various sectors.

There is a growing need for ethical purchasing.

Consumers have undergone a significant shift in recent years, with greater emphasis on the ethical aspects of purchasing decisions. Consumers, especially younger generations, are increasingly concerned about their purchases’ social, environmental, and moral impact. For Muslim consumers, the requirements of Shariah law, which mandates halal compliance in all aspects of life, further serve as this concern.

However, the concept of halal is not limited to food and drink. It covers various products and services, from finance to cosmetics, apparel, and travel. In addition to ensuring that products are halal, Muslim consumers demand transparency, consistency, and fair business practices from the businesses they support.

This shift has led to increased moral buy-in in the Muslim world, where religious beliefs are incorporated into moral considerations. Muslim Choices by Muslim Friendly Watch supports the movement by providing a credible certification process that ensures businesses meet religious and ethical standards.

What is Islamic Choice?

Muslim Choice is a certification process that determines whether a product or service complies with the principles of Shariah law and incorporates ethical and sustainable practices. It’s not just halal certification—it’s a comprehensive assurance that the business practices behind a product or service conform to Islamic values ​​and promote fairness, justice, and environmental responsibility.

Muslim Friendly Watch (MFW), the organization behind Muslim Choice certification, is dedicated to providing transparency and trust for businesses and consumers. Through rigorous certification standards, MFW ensures that firms that receive the Muslim Choice brand are not limited to giving halal products but engage in ethical behavior in all operations.

Basic principles of Muslim selection

Muslim Choice has developed several basic principles reflecting Islam’s general teachings on ethical consumption and business practices. These principles include:

1. Halal compliance

The cornerstone of Muslim Choice is ensuring that products and services are halal, which means they are permissible under Islamic law. This includes complying with dietary restrictions, such as avoiding pork and alcohol, and ensuring that financial transactions are free from usury (riba) and other prohibited practices.

Muslim Choice 2U (MC2U) is a Muslim Friendly Watch’s (MFW) certification program to ensure that products and services meet Islamic and ethical standards. It guarantees businesses will operate according to Shariah law, focusing on halal practices, transparency, sustainability, and fairness in various sectors such as food, finance, apparel, and tourism.

MC2U ensures not only halal ensures halal compliance, proper business practices, environmental management, and labor conditions. By achieving MC2U certification, companies can build trust with Muslim consumers, assuring them that their purchases align with religious principles and broader ethical standards.

2.Fair business practices

Islam places great emphasis on honesty, integrity, and fairness in business. Muslim Choice Certification ensures that companies operate transparently and fairly, providing consumers with accurate information about their products and services.

For example, companies must ensure that their prices are fair, their advertising is authentic, and their product labels are clear and genuine. This aligns with Islamic teachings and builds trust between businesses and customers.

3. Environmental Sustainability

Islam’s caliphate (stewardship) concept emphasizes human beings’ responsibility to protect and preserve the earth. Thus, Muslim Choice promotes environmental sustainability by encouraging businesses to adopt environmentally friendly practices, reduce waste, and ensure the environment is not reduced.

This principle is fundamental in industries such as fashion and food, where unsustainable practices can have significant environmental impacts. By achieving Muslim Choice certification, companies demonstrate their commitment to protecting the planet and fulfilling their Islamic stewardship duties.

4. Fair business practices

Islam recommends working closely with employees, ensuring safe working conditions, fair wages, and respecting workers’ rights. Muslim Choice certification requires companies to adhere to ethical labor practices throughout their supply chain.

5. Corporate Social Responsibility

Muslim Choice encourages businesses to engage in Corporate Social Responsibility (CSR) activities to benefit society. This could include supporting charities, participating in community development, and taking action to reduce social inequality.

By promoting CSR, Muslim Choice certification helps businesses meet Muslim consumers’ expectations and contributes to society’s greater good.